Ross Petty welcomes BMO Financial Group as the Presenting Sponsor of his family musicals. "BMO is very supportive of our long term goal of introducing the magic of live theatre to children, and encouraging families to share the enjoyment of our audience-interactive entertainment," says Petty.

Founded in 1817 as Bank of Montreal, BMO Financial Group is involved in a broad range of sponsorships and events that reflect the values of their brand, their employees' interests and the desire to have a positive impact on the diverse communities they serve.

Peter Pan marks the 3rd year of Pizza Pizza's sponsorship of our family musicals. Pizza Pizza is one of the top pizza restaurant chains in Canada with "always the best food, made especially for you." Pizza Pizza is involved in every community from small donations to large on-site cooking events.

Le Royal Meridien King Edward Hotel has delighted guests visiting Toronto for 100 years. Nestled in the heart of the city, the “King Eddy” continues to charm today with its combination of warm traditional style and sleek modern sensibility. Peter Pan is the 5th Ross Petty production that Le Royal Meridien King Edward Hotel has supported.

Founded in 1964, Tim Hortons is the largest quick service restaurant chain in Canada, specializing in always fresh coffee, baked goods and homestyle lunches. Tim's joins our Family Musical friends for the first time with Peter Pan.

PRODUCT PLACEMENT IN FILM and television has come under increasing fire from audiences unwilling to be subjected to subliminal marketing techniques. When theatre producer Ross Petty does the same for Citibank and Pizza Pizza — sponsors of his recent family-oriented stage production of Aladdin — audiences love it.

Ross Petty Productions is well known for its annual holiday shows, which feature tongue-in-cheek Canadian takes on children’s classics: Jack and the Beanstalk; Cinderella; Robin Hood; even Snow White and the Group of Seven. The 2006 production of Aladdin featured World Wrestling Entertainment star Bret “the Hitman” Hart as the genie and Petty himself as villainous Abanzeer.

“The way I stand apart from other sponsored entertainment ventures is that I integrate sponsors into the actual story line of the performance itself,” says Petty. “This isn’t the simplistic bottle of Coke left on a table in an episode of American Idol. If you start a movie with a barrage of commercials that delay the film, the audience boos. If you integrate the sponsorship into a theatrical performance like this one in a humorous and clever way, the audience applauds.”

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